Logos & Branding
Cohesive visuals to ensure that your customers share the same experience with your business from a ball-point pen to a billboard.
You probably know your business’ logo like the back of your hand. But do you know your unique brand? A “brand” is the all-encompassing term that describes how the outside world sees and then interprets your company. It can include everything from what colors people associate with your services, to the mood portrayed when they walk into your store. It’s possible that your branding is simply in need of a refresh— or you may not have an established company brand outside of your logo.
Logos Vs. Branding
Despite what many business owners believe about branding, your unique logo mark is only one piece of your brand. It’s an important piece, but it is still just one slice of your branding pie. The goal of your logo should be to visually represent your business and your mission. Most importantly, it needs to show how your business benefits your customers. A high-functioning logo should…
Symbolically represent your business in a way that’s clear to you (the business owner) and your customers
Portray the value you provide through your services
Be modern and visually appealing (a timeless design that won’t go out of style)
Contain simple graphics that can be scaled down as small as a sticker and scaled up as large as a building sign
How can a good logo help your business? Brand recognition. A high-quality logo mark (and overall brand) makes your business feel big and professional. This sets you apart from other small businesses. Even the smallest of local businesses can reap the rewards of having a well-designed logo and brand.
How can good branding help your business? Even subconsciously, customers resonate with a message that is portrayed at all levels of your business— from your pens to your billboards. When your colors, fonts, and visuals tell the same story across all channels, you will strengthen the professionalism of your company and ultimately grow.
What Will Reef Visuals Do?
First, we’ll meet to understand what sets you apart from your competitors. Your values and the history of your business will help us to add depth to your logo and branding designs. After a few rounds of feedback, you will receive logo files that are easily usable across many platforms and mediums. Our goal is to provide you with the tools necessary to use your logos confidently, without needing a graphic designer for every visual decision. This saves you time and money as you continue to run your business.
When it comes to your branding, we will consult with you to establish whether your brand needs to be recreated or refreshed. Ultimately, you will receive a “branding guide” which is a 1-2 page custom document that will pull your visual elements into one place. It will include elements like your brand colors, fonts, logo variations, and will educate you on how to use your logo in a practical way in order to be consistently noticed and recognized. This branding guide is helpful for you as a business owner because it helps you make future design decisions on your own.
Like a thriving coral reef, your established logo and branding work will allow your business to be self-sustainable. You’ll know what colors to use, what fonts to use, and how to best use your logo. This cuts down on the design services you’ll need to pay for in the future. Our goal is to help you feel confident and independent when it comes to your visuals.